The World’s Favourite Disney Characters

The World's Best Loved Disney Characters

The World's Favourite Disney Characters

Who are the most popular Disney and Pixar characters across the world?

Disney has given the world some of the most loved and memorable fictional characters of all time. Since the start, we’ve been growing up watching our favourite characters in Disney movies and playing with Disney toys modelled after them.

The Walt Disney Company created the famous Disney Princesses and popular Pixar movies, but which are the most-loved characters on our screens?

To find out, we investigated the number of Instagram hashtags, Google searches worldwide, GIFS on Giphy, and other movie appearances of the most popular characters to reveal the world’s favourite Disney characters.

The World's Favourite Disney Characters

The Worlds Favourite Disney Characters

  • 1) Mickey Mouse | Score: 7.06 out of 10
  • Mickey Mouse is officially the world’s best-loved Disney character! The iconic cartoon mouse, who doubles as the company’s mascot, is probably Disney’s most recognisable character of all time. His red shorts and big black ears have appeared on our TV screens since TVs were invented.

    On Instagram, there are over 1.3 million posts with the hashtag #MickeyMouse and in the past year, there were over 34 million Google searches across the globe for Mickey Mouse, showing his enormous popularity

    The world’s favourite Disney character also has over 500 GIFs on Giphy and has appeared in six major films, including Mickey’s Once Upon a Christmas.

  • 2) Tinkerbell | Score: 6.41 out of 10
  • Peter Pan’s sidekick, Tinkerbell, comes in second place. Despite not speaking a word in the original Peter Pan movie, there’s no doubt the green-dressed fairy has captured the world’s hearts.

    There are over 500,000 posts on Instagram that tag #Tinkerbell and in the past year there have been over 10 million worldwide searches for this Disney pixie

    Tinkerbell also has almost 6,000 GIFs on the website Giphy and has appeared in ten major movies. Her success was so overwhelming that it led to the creation of spinoff franchises Disney Fairies and Pixie Hollow, starring Tinkerbell. 

  • 3) Cinderella | Score: 6.28 out of 10
  • Princesses are integral to the Walt Disney Company, and Cinderella, the second Disney princess to reach screens, is no exception. 

    Cinderella’s popularity can be seen online - there are over 1.5 million posts on Instagram tagged #Cinderella. The ‘rags to riches’ character has been searched on Google over 20 million times worldwide in the past year!

    Cinderella has made six Disney movie appearances, including three self-titled feature films and a cameo in Ralph Breaks the Internet.

    Popular Disney Characters

    The World's Favourite Pixar Characters

    The Worlds Best Loved Pixar Characters

  • 1) Woody | Score: 8.59 out of 10 
  • Toy Story is one of Pixar’s most successful movie franchises, so it’s no surprise that Woody comes out on top as the world’s favourite Pixar character!

    The famous toy cowboy has over 2.5 million tagged posts on Instagram and had almost 10.8 million Google searches in the last year, which is more than any other Pixar character.

    There are almost 800 GIFs of Woody on Giphy and he has appeared in seven major Disney and Pixar movies.

  • 2) Buzz Lightyear | Score: 6.06 out of 10
  • Alongside Woody, Buzz Lightyear stars in Pixar’s wildly successful Toy Story movies. 

    Proving his popularity, there are over 1.2 million Instagram posts tagged #BuzzLightyear. Over the past 12 months, there have been around seven million Google searches made worldwide including Buzz Lightyear’s name.

    The astronaut figurine has appeared in nine Disney productions, including Toy Story spinoff, Buzz Lightyear of Star Command.

  • 3) Wall-E | Score: 6.58 out of 10
  • Pixar’s most popular animated robot, rose to fame after the release of Wall-E in 2008.

    It’s clear to see why the lonely robot is one of the world’s best-loved. There are over 2.5 million posts on Instagram tagged #Walle and there have been 9.6 million Google searches for Wall-E worldwide in the past year.

    Popular Pixar characters

    The Character with the most Instagram hashtags - Woody: 2.5M

    Disney characters with most instagram hashtags

    One of Toy Story’s protagonists, Woody the toy cowboy, is social media’s favourite Disney and Pixar character.

    Andy’s loyal sidekick has over 2.5 million posts on Instagram with the tag #Woody!

    The Character with the most Google searches - Woody: 34.7M

    Disney characters with most google searches

    Mickey Mouse is by far the clear winner for the most google searches worldwide. Disney’s mascot character has been featured in its instantly recognisable logo since the company’s birth.

    There were over 34 million google searches for Mickey Mouse in the world over the past 12 months. In 38 countries, Mickey was the most-searched-for Disney character out of all!

    Following behind is one of Disney’s newest characters, Moana, with almost 27 million google searches last year.

    The Character with the most GIFS - Tinkerbell: 6K

    Most GIFS - Disney characters

    Tinkerbell has the most GIFs on the website Giphy out of all Disney and Pixar characters.

    The tiny fairy dressed in green has inspired the creativity of almost 6,000 GIF makers!

    The Character with the most movie appearances - Tinkerbell: 10

    Most Disney movie appearances

    Tinkerbell’s first appearance was in Peter Pan, as a sidekick to the main character, however, since rising in popularity she has appeared in many movies of her own.

    The Disney film Tinker Bell tells the story of Tink’s birth and childhood, while Tinker Bell and the Great Fairy Rescue is based in Pixie Hollow.

    The most popular Disney characters in each country 

    Most Popular Disney characters by country

    Mickey Mouse is the most-searched-for Disney character in a whopping 38 countries, including the USA, Mexico and India!

    Moana is another clear favourite, coming top in 14 countries including the UK and Australia.

    In Pakistan and Afghanistan, the favourite Disney character is Aladdin, and in Bangladesh the best-loved character is Tarzan.


    Using Wikipedia, ThoughtCatalog and ListChallenges, a list of names of Disney and Pixar characters was compiled, eliminating names that might return other results, such as ‘boo’ and ‘the beast’.

    Although Disney character names differ by country and region, only the English language names for each character were used.

    From Instagram, the number of hashtags for each character was recorded.

    The number of GIFs for each character was taken by searching full character names on Giphy and recording the number of results.

    The number of searches for each character in each country during October 2020-September 2021 was taken from Google Keyword Planner.

    TheDisneyWiki revealed the number of major film appearances each character has, excluding live-action pieces.

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